These batteries are a very good choice for an inexpensive alkaline. Heavy duty batteries, are not cost effective because although cheaper, they have a very short run time. To get the best bang for your buck, go for alkalines like these.
The "Procell" designation is basically Duracell's way of marking these batteries as ones intended for industrial applications. They make them as a separate line so they won't directly compete with their consumer lines.
My experience is that these batteries do not last quite as long as the top consumer lines from Duracell and Energizer. However, they are within 10-20% (depending on the application), and are considerably cheaper. So, they are much more cost effective.
Unless you are using them in an application where it is difficult to change the batteries, I recommend going with these instead of spending more.
If you like this review, please click the "was helpful" button below it. DURACELL AAA24 PROCELL Professional Alkaline Battery (DURACELL AAA24PROCELL)
I've been using Duracell Procells (sizes AAA, AA, C, and 9V) in pretty much every small, battery powered device I own for about a year now. In that time, I've noticed absolutely no difference between them and standard Duracell Coppertops or Energizers. Wii controllers, LED flashlights, Maglights, wireless mice, digital cameras, etc... there's been no change in the battery life of any of them. In my opinion, they're just as good in every way and an absolute steal for the price.
Without an engineering review, These are for a 10 megapixel digital camera my son is averaging about 150 picture per battery set (3) at this point they get used in a mp3 player. This exceeds all the other batteries tried. What ever he picked up at the local store. Various brands. The box says no Mercury and made in USA. not china so that's a plus.
pros
long life, no leakage, Made in USA, good value for the money - Aaa Batteries - Duracell - Reliable - Aaa'
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